
Social Care that puts individuals first
At Willow Tree Group, we take pride in providing holistic social care to children, young people and families.
We deliver Ofsted registered residential care for children; semi-independent accommodation and support for young people transitioning into adulthood; and support and assessment services for families.
We are caring, professional, and person-centred. Our service-user-centric team is solution driven and continually strives to provide the tools that will create long-term, sustainable value for the people we work with.
We understand that we play an integral role in helping individuals to make positive progress, stay safe, live happier and develop their independence – and we go above and beyond to make that happen.
Meet the team

Stanley is the CEO of WTG Holding Ltd (T/A Willow Tree Group) and Managing Director for Willow Tree Children’s Services (WTCS) and Willow Tree Family Services (WTFS) and services on the WTG Holdings board. He is also the Responsible Individual of our Ofsted registered children’s home under WTCS.
Stanley is qualified as a social worker and holds a degree in psychology. He further has participated in Director Development programmes, Law, Corporate Governance and Business Leadership.
Stanley has previously held similar positions within the private sector and has also worked within Local Authority as a children’s Social Worker with roles ranging from Child in Need (CIN), Child Protection, Looked after children (LAC) including fostering, residential care and adoption as well as court work (including private family court expert witness work).

Dan is responsible for building on the group’s partnerships within the sector. WTG Holdings works closely with local authorities to provide the best services possible for the children, young people and families we engage with. It is crucial that joint working is at the heart of our business. Dan builds and maintains relationships and ensures we are making the most of our local partnerships in order to grow and expand on the services offered by WTG Holdings.
As the bid writer for WTG Holdings, Dan searches out tender opportunities and has successfully managed to win WTG Holdings contracts on several approved provider lists, frameworks and Dynamic Purchasing Systems. He ensures all due diligence and quality monitoring is completed to meet the standards required of the local authorities we work with.
Dan receives the incoming referrals for the group and conducts matching exercises to ensure that the children, young people and families we work with are given the most appropriate, productive and outcome-focussed services we can offer.
Dan has previously spent eight years as a Commissioner of children’s services in local authorities in the public sector. This helps from both sides as Dan is experienced in the needs of both the public and private sectors first hand. This enables him to articulate the best joint working and compromising scenarios to ensure best practice and value for money for all parties.

Andrew chairs the Advisory Board following a 47-year career in social housing. During this time he performed senior executive roles both as a local authority director and housing association chief executive. I
Andrew led a number of organisations through significant transformations and achievements, as a result of developing strong teams and creative partnerships. These involved him working in complex political situations and constructively with government departments and regulatory and funding agencies.
Towards the end of his career, he worked in interim, fixed-term contract and consultancy roles. Andrew was South-East regional chair of the National Housing Federation and a member of several housing association boards, chairing one of them.

In her capacity as Advisory Board Member for Willow Tree Holdings LTD, Heidi inputs into business strategy and growth of the organisation.
A seasoned board level Director, with a background in business strategy, Heidi holds a degree in Business Studies (BA Hons) and brings 20+ years of experience in developing and growing successful businesses, empowering Directors to unlock business potential.
Heidi is enthusiastic and action-orientated, dedicated to helping Willow Tree Group by delivering new levels of service to the young people in our care.
Our Vision
Stability, Security & Growth.
We aim to be a market leading, professional, solutions-driven service provider, taking each individual’s needs personally. Our primary service objective is to achieve the best possible outcome for our service users, their families and the professionals who support them.
Our Mission
We pride ourselves on taking each individual’s needs personally.
Our staff are committed to supporting children and young people in a manner that is centred and focussed on their individual needs, interests, and skills. We seek to ensure that the daily living experiences of everyone we work with are meaningful and memorable, designed to meet the needs of individuals in areas that are personal to them.
Willow Tree Group strives to provide a safe, nurturing environment for each service-user, where they have opportunities to create positive memories, as wellbeing supported to explore and understand existing memories and experiences. We help them to develop their own feelings and happiness, leading to stability, security, and growth.